At TriYoung, we recently created new RWISE marketing material. To accomplish this, we created a workgroup for creating marketing materials that brings brand awareness, customer education and engagement. We found having team members from our Support, Marketing and Management teams working together allowed for more diversity in the availability of opinions. It also promotes greater interest and participation from the rest of the team. We wanted representation from the Support team because they interact with our clients on a daily basis. They were pivotal in helping us understand what we need from the marketing material such as identifying our customer…
